INVITING. DISCREET. SAVVY. REFINED.
FOUNDED IN 1976
In the heart of London on New Bond Street in 1744, an auction house was born with a revered tradition of marketing the world's most cherished possessions. As the oldest company listed on the New York Stock Exchange (BID), Sotheby's has a global network of 80 offices in 40 countries. Today, Sotheby's presents auctions in ten different salesrooms including New York, London, Hong Kong and Paris. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full service art financing company as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Contemporary Art Department, and two retail businesses, Sotheby's Diamonds and Sotheby's Wine.
In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby's Auction House. With the vision of becoming a commanding presence in the representation of the world's most unique properties, it is the Sotheby's International Realty® brand that strives to represent all those who consider themselves the "Connoisseurs of Life," and to represent the distinctive properties they so desire.
26,500
SALES ASSOCIATES
1,115
OFFICES
64
COUNTRIES & TERRITORIES
$143 Billion
Global Annual Sales Volume
My Brokerage
Gibson SOTHEBY’S INTERNATIONAL REALTY
“Gibson Sotheby’s International Realty is Boston’s largest independent real estate company.”
In 1962, Betty Gibson, a woman with a pioneering spirit and great vision, founded our company in Boston's South End. Betty took great pride in championing not only the South End but the growth of Boston as a whole. Today we are Boston’s largest independently owned and operated real estate firm made up by eight offices and a team of approximately 300 dedicated sales professionals. Our agents bring a wealth of life experiences to real estate. We’ve been teachers, marketers, art historians, musicians, actors, world travelers - and chefs. With their years of experience both living and working in the Greater Boston area, our knowledgeable associates will provide guaranteed white glove services second to none that the Sotheby's International Realty brand is known for.
Gibson Sotheby’s International Realty is set apart by an in-house Marketing Department. Led by a Marketing Director, our marketing team consists of a Photographer, Graphic Designer, Online Media Associate, and Copywriter. Each are dedicated in assisting our agents with creating the highest quality materials for each home.
Whether you are looking at home or abroad, Gibson Sotheby’s International Realty is the finest choice for buying, selling or renting a home. With numerous accreditations and languages spoken we invite you to contact any one of our highly skilled agents to show you the Gibson Sotheby’s International Realty difference.
Local Marketing
EXCLUSIVE Greater Boston PARTNERSHIPS
WE HAVE ACCESS TO PREFERRED PRINT ADVERTISEMENT PUBLICATIONS AND PLACEMENTS WITH THE BEST MEDIA OUTLETS THROUGHOUT THE NORTHEAST. MARKETING A LISTING LIKE YOURS TAKES A TAILORED SET OF SKILLS, AN INTEGRATED MARKETING PLAN AND THE BACKING OF AN INCREDIBLY CONNECTED COMPANY. OUR EXCLUSIVE LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR PROPERTY.
Global Marketing
UNPARALLELED WORLDWIDE EXPOSURE
WHEN YOUR HOME IS REPRESENTED BY THE SOTHEBY’S INTERNATIONAL REALTY® BRAND, IT BENEFITS FROM THE WORLDWIDE RECOGNITION AND PRESTIGE OF THE SOTHEBY’S NAME AND GAINS EXCLUSIVE ACCESS TO HIGHLY QUALIFIED GLOBAL CLIENTELE.
Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers, at no extra cost, the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 1,000 offices in 72 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
SothebysRealty.com
MARKETING A PROPERTY IS SHOWCASING EACH HOME’S CHARACTER
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive.
2018 was the best year in the history of sothebysrealty.com with over 30 million visits, a 13% increase, and just under 49 million property detail page views. Site traffic stayed consistently above 2.5 million visits per month with August having the highest traffic with just under 3 million visits and was also a 21% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 1,110% increase in website traffic going from a total of 2.5 million visits for the entire year to over 30 million.